Immersive recordings, whether in the form of virtual reality or 360-degree video, have an unparalleled ability to transport an audience and give them a sense of presence and dimension in a new place.
Not content just to support existing immersive sound formats like Dolby Atmos and DTS:X, Sony decided to create their own. Note: With Sony 360 Reality Audio being dropped by TIDAL, the future of ...
At CES this year, Sony's press conference distinctly lacked any major new announcements. Instead, the focus was on its ambitious plan to link high-quality video and audio tech. Sony did, however, ...
Sony has announced an expansion of its 360 Reality Audio platform, bringing the 360-degree music format to more devices and media as well as offering new creation tools. 360 Reality Audio uses ...
Two years ago, at CES 2019, Sony unleashed its 360 Reality Audio format (360 RA) to great acclaim from the journalists who experienced a live demo. Since then, Sony has been remarkably conservative in ...
Before music is beamed into our brain via infrared laser beam, we’ll have to make do with the current next evolutionary step in headphone audio. That’s spatial audio, the listening experience that ...
At CES 2019, Sony had a glass room in its massive trade show booth. In the middle of the space was a small table with a single speaker resting on top. At first glance, I could tell the device had ...
Like any Bay Area resident with a pulse, Neal Mohan is a big fan of the Golden State Warriors, but as a busy Google executive, he can’t make every home game in person. “That courtside seat is limited ...
Watch the video to get the scoop on two exclusive immersive audio technologies from Sony; 360 Reality Audio and Spatial Sound Mapping. Sony’s 360 Reality Audio is a new immersive format that has been ...