Swiggy Instamart’s 2024 report highlights evolving online shopping trends, with 1 in 140 orders featuring sexual wellness items. Bengaluru emerges as the top spender on condoms.

The report also highlighted some interesting spending trends. A single user spent ₹8.3 lakh on purchasing gold this Dhanteras while an average of 307 roses were ordered every minute from the platform on Valentine's Day. Delhiites also spent ₹60 crore on instant noodles and 43 snack lovers forked out ₹75,000 for chips.

Swiggy Instamart also took note of late-night cravings, with orders spiking for chips, ice cream, and cold drinks between 10 p.m. and 4 a.m.

Bengaluru also excelled in purchasing pooja items and wine during festivals, outpacing competitors like Hyderabad and Mumbai in the quick-commerce sector.

Quick Commerce Edition highlights changing consumer preferences for ultra-fast deliveries on Swiggy Instamart.

The rapid rise of quick commerce in India cab be witnessed from an increased interest of investors as well as customers in the space.