T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.
T-Mobile to Acquire Vistar Media for $600 Million to Bolster Advertising Business
T-Mobile will acquire all of Vistar Media's marketplace and technology solutions for buying, selling and managing media campaigns across 1.1 million digital screens provided by OOH media houses and brand advertisers. The transaction is expected to close in the first quarter of 2025.
T-Mobile to acquire digital advertising leader Vistar Media for $600M
T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday.
T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising market
Vistar Media’s platform enables buying, selling, and managing media campaigns across 1.1 million digital screens operated by OOH media houses and advertisers.
Mobile telecoms company T-Mobile to acquire Vistar Media
The US subsidiary of German telecommunications company Deutsche Telekom AG has announced plans to acquire New York-based Vistar Media. T-Mobile said on Monday it has agreed to buy the provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives.
Exchange 4 Media18h
Meet the top guns running India’s OOH show
A look at stalwarts from the OOH industry and how they have shaped and built the sector from strength to strength ...
ITWire20h
T-Mobile to acquire Vistar Media
This includes its intelligent marketplace and technology solutions for buying, selling and managing media campaigns across a ...
TV Technology6d
DirecTV Launches Dedicated Out-of-Home Ad Network
NEW YORK — DirecTV Advertising has unveiled plans to launch a dedicated out-of-home (OOH) ad network, DirecTV Remote, which ...
Subway, Qantas, ANZ line up for oOh!media’s Australian Open coverage
Qantas Frequent Flyer, ANZ and Subway have signed on as sponsors of oOh!media’s Australian Open out-of-home coverage ahead of ...
Exchange 4 Media6d
Data & DOOH: OOH players aim for the sky in 2025
Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and ...