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WhatsApp’s rollout of ads will change the app forever
The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp did something its founders said it would never do: it’s putting advertisements inside the app. It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience.
I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.
After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...
Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...
Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...
8hon MSN
End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...
An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.
While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.
The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...
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