We are running out of ways to describe the unprecedented success of KPop Demon Hunters, but every time we wake up, it seems like the movie has set some new record.

Directors Maggie Kang and Chris Appelhans and Netflix film boss Dan Lin weigh in on how a unique concept and authenticity propelled the animated feature into long-term success.

That premise alone was enough to grab the attention of millions of Netflix viewers around the world who also love K-pop — but what "KPop Demon Hunters" has done since its June debut on the streaming giant is nothing short of staggering.