A couple's reaction to being on the big screen at a Coldplay concert led to an awkward moment, and a viral reaction from Chris Martin.

A video appearing to show Astronomer's CEO and his head of HR embracing at a Coldplay concert spread around social media at the speed of sound.

After two audience members fueled cheating allegations with a … memorable appearance on the Jumbotron during a Coldplay show at Boston’s Gillette Stadium on July 16, online sleuths clocked in and discovered the pair appear to be co-workers.

Kristin Cabot went viral after being caught on the Coldplay Kiss Cam with Andy Bryon during the band's Massachusetts concert

Chris Martin, why does Coldplay have a "kiss cam," anyway? I'm not sure I want to know about what happened between two adults outside Boston.

Chris Martin reacted to the onscreen couple shying away from the camera during a concert at Gillette Stadium on Wednesday, July 16.

The clip exploded on Instagram, and not just Coldplay fans almost the entire Internet is hooked on the viral video.

They rapidly turned their backs to the camera, but their apparent awkwardness only captured the attention of Coldplay frontman Chris Martin. 'Oh look at these two!' the 48-year-old singer joked mischievously. 'Oh what? Either they're having an affair ...