Blue Origin announced that it will launch its first New Glenn rocket from Cape Canaveral in Florida on Sunday. According to a press release from the company, owned by billionaire Amazon founder Jeff Bezos,

A successful test flight of Blue Origin’s New Glenn rocket would allow Jeff Bezos’ space venture to compete against Elon Musk’s SpaceX.

Jeff Bezos' Blue Origin is set for an inaugural launch of its giant New Glenn rocket on Sunday, a long-awaited first leap to Earth orbit that sets up one of the biggest challenges yet to industry dominance enjoyed by Elon Musk's SpaceX.