It’s been nearly a year since Instagram and Threads defaulted to blocking recommendations of “political” content from accounts you don’t already follow, but now Instagram boss Adam Mosseri says, “...we’re going to be adding political content to recommendations” on both platforms.

In a move users are calling "embarrassing" and lacking "courage," Instagram and Threads head Adam Mosseri announced that the platforms will be recommending political content to users once again.

In a post on (where else?) Threads, Mosseri said the company will be shifting away from its opt-in requirement for users to see political content. Instead, political content will be recommended by default, and users will have the ability to adjust the fire hose with three different settings options: less, standard, and more.

Users will no longer be able to opt out of political content from people they do not follow.

Instagram head Adam Mosseri has stated that that platform will push more political content on Instagram and Threads in a phased manner nearly a year after restricting recommendations of political posts from accounts users don’t follow.

We’re going to be adding political content to recommendations,” Mosseri stated, signalling a departure from his 2023 vision of creating “a less angry place for conversati

Instagram chief Adam Mosseri argued that having political content on Threads comes with too many 'integrity risks.' But Meta's recent push to 'restore free expression' changes all that.