They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim to create a new revenue stream without altering the personal messaging experience.

Meta Platforms Inc. (META) has announced the introduction of advertisements within WhatsApp's Updates tab, marking a significant shift in the app's monetization strategy. This move aims to generate new revenue streams while maintaining user privacy and enhancing business engagement.