NASCAR Cup Series Viva Mexico 250
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NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years.
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EssentiallySports on MSNNASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core Fans as Viewers Give UpNASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core Fans as Viewers Give Up appeared first on EssentiallySports.
NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.
Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on May 25 and running through Pocono on June 22nd. This is the first time in NASCAR history that Cup Series races are only on a streaming platform, a big shift in how sports are delivered.
We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV deal. Feedback is mixed.
NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.