LUV Bridal is a modern bridal shop in the Phoenix Area, offering a wide range of affordable, designer wedding gown styles, inclusive sizes from 2-28, exceptional customer service with expert stylists, and a fun and comfortable atmosphere for brides-to-be in finding their dream dress. With curated collections from designer labels Madi Lane, Evie Young, Pronovias, Serene, Serene Amé and Mia Solano, our selection of beautiful gowns is sure to leave you spoiled for choice. Additional showrooms are located in Orange County, Los Angeles, San Diego and Rancho Cucamonga, California and Denver, Colorado. Book an appointment now!